Social signals combine two very important tools in the online world; SEO and social media marketing. If you want to stay on top of the search engines and realize a steady stream of visitors to your site your business needs to adapt to this changing trend. In this article I will show you how.
Social Signals and Search Engine Optimization
We all saw it coming but it took search engines some time to admit that they indeed were using information collected from top social media sites like Twitter and Facebook to determine where to rank a website in the search engine results. This relationship of social media to search results displayed is what is referred to as social signals. Webmasters who formally discredited the SEO link value of the no follow links from social media sites are not eating their words because those very links are what are being used to determine where your site falls.
Use Your Social Media Profiles to Boost SEO
Now that you know that a social media presence helps boost your site’s rank you need to set up for business page on Facebook and create an account on Twitter and populate these accounts with valuable and keyword optimized content to get results. Grow your fan base and encourage them to share your links across these networks. Finally add links to your social media profiles on your sites in order to grow your following and increase your market reach.
You Should Embrace Social Media
Some critics believe that there is no way that social impact could have an effect on search engine optimization. It might look impossible but remember that search engines are always looking for ways to improve the user experience so this should not be discredited. If by some stretch of the imagination the effect is not as dramatic as some experts seem to think you can still benefit a lot by embracing social media whether or not it has an impact on your SEO. In other words it is a win-win situation.
Search engine optimization is definitely not dead and the explosion of social media is still making waves so these are two methods that you have to embrace if you want to succeed with your online business. Google and Bing have both acknowledged that social media is indeed influencing the results they put out so I think that it’s time that you take their word for it and do all you can to get on board.